Use Social Intelligence to Shape Strategy and Manage Risk: Strategy Insights

Use Social Intelligence to Shape Strategy and Manage Risk

Social intelligence is market research that uses online conversation data to answer key business questions. The internet is an always on focus group that allows you to better understand markets, audiences, brands, or organizations. In higher ed, social intelligence can inform organizational strategy, enrollment, alumni engagement, advancement, academic planning, and reputation and brand strategy. 

Read More
How One Campus President Is Building Trust: An Interview

How One Campus President Is Building Trust: An Interview

We’ve shared our strategies and recommendations for how leaders can rebuild trust on campus, but it’s not always as clear-cut to put it into practice. When we developed our social intelligence research, we had the opportunity to share it with Rebecca Ehretsman, president of Wartburg College. She shared some thoughts on the implications of our research.

Read More
Stop Defending, Start Serving: 4 Ways to Rebuild Trust in Higher Ed, Strategy Insights

Stop Defending, Start Serving: 4 Ways to Rebuild Trust in Higher Ed

We don’t need another study proclaiming that public trust in colleges and universities is at an all-time low in our country. The conclusions are predictable, and so is the response; a defense of higher education as it always has been, often putting the blame on the public who just doesn’t get why it’s so important. Defending, rather than listening to understand, is doing more harm than good.

Read More
Presidents and Boards Need Social Intelligence: Strategy Insights

Presidents and Boards Need Social Intelligence

You’ve been giving your president and board the wrong information from social media, and you need to fix it as soon as possible. I’ve spent the last few weeks listening carefully to trustees, current and former presidents, and the people who advise them. These were positive conversations, but they revealed a huge gap. One former president put it plainly.

Read More
Reddit IPO Implications for Higher Ed Leaders Seeking to Rebuild Trust

Reddit IPO Implications for Higher Ed Leaders Seeking to Rebuild Trust

Reddit filed to go public on the New York Stock Exchange last month, and I paid close attention. Its prospectus highlights the impact the anonymous forum site has on public trust—and how higher education leaders can leverage the insight within its 17 billion posts and comments to rebuild trust and inform a proactive, audience-centric market strategy. Higher education didn’t understand the impact Facebook would have on its operations when it went public over a decade ago. Don’t make the same mistake with Reddit. Here’s what you need to know.

Read More