Liz Gross

Liz Gross
Liz Gross is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Recent Posts

Higher Ed Social Media Professional Development: Communities and Podcasts

As part of ongoing professional development, it's important to keep up to date and learn from

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We're Measuring Social Media Wrong

Why followers and engagement rate don't matter and how marketers should measure social media to

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Matching Metrics to Goals

What comes to your mind when you hear the words measurement or metrics? I've actually asked a

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5 Essential Documents to Create a Strategic Social Media Program

Although they're not the most exciting part of social media management, well-defined guidelines

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Phases of Social Media Crisis Management

Higher education social media managers operated in crisis mode for at least half of this year.

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Copyright Law and Social Media

As a social media manager, understanding copyright is a critical component of your content

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