Liz Gross

Liz Gross
Liz Gross is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Recent Posts

Forums as Focus Groups: From Online Conversation Analysis to Offline Impact

Social listening is changing the way economists talk about sexism and gender bias in the


Using Online Conversation Benchmarks: The Authors behind the Conversation

“Our campus is small; there’s no way there’s enough conversation about us to justify investing


ListenUp EDU: A Cross-Functional Higher Ed Conference for Innovators and Change Makers

You made it to February. Congratulations. January feels like it lasted for years! Hopefully your


5 Free Social Listening Tools for Higher Ed

Social listening can be implemented at varying levels of sophistication—starting with something


It's Been a Year!

Y'all, it's been a year.

You could read that sentence in a variety of ways. Literally, it's been


How to Talk to Executives about Social Listening

Whether your executive leadership is socially savvy or not yet up to speed on "the Twitter," it



Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.