Liz Gross

Liz Gross
Liz Gross is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Recent Posts

5 Essential Documents to Create a Strategic Social Media Program

Although they're not the most exciting part of social media management, well-defined guidelines


Phases of Social Media Crisis Management

Higher education social media managers operated in crisis mode for at least half of this year.


Copyright Law and Social Media

As a social media manager, understanding copyright is a critical component of your content


Support Social Justice Efforts with 5 Free Social Listening Tools for Higher Education

Campus Sonar recognizes the important, necessary racial justice conversations happening in the


Coronavirus Higher Education Industry Briefing: May 19

Community College Remains Top of Mind

Today’s Briefing analyzes publicly available online


Social Media Budget Items: Professional Development and Advertising

If you’re reading along in my series, you’ve staffed your social media team and determined the



Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.