Liz Gross

Liz Gross
Liz Gross is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Recent Posts

Phases of Social Media Crisis Management

Higher education social media managers operated in crisis mode for at least half of this year.

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Copyright Law and Social Media

As a social media manager, understanding copyright is a critical component of your content

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Support Social Justice Efforts with 5 Free Social Listening Tools for Higher Education

Campus Sonar recognizes the important, necessary racial justice conversations happening in the

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Coronavirus Higher Education Industry Briefing: May 19

Community College Remains Top of Mind

Today’s Briefing analyzes publicly available online

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Social Media Budget Items: Professional Development and Advertising

If you’re reading along in my series, you’ve staffed your social media team and determined the

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Coronavirus Higher Education Industry Briefing: May 12

Community College Convo Stays Viral

Today’s Briefing analyzes publicly available online

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