Liz Gross

Liz Gross
Liz Gross is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Recent Posts

New Research for Admissions Pros: Insights from Students' Conversations About their College Search

TL;DR: Our admissions research is available and you can download it here.

At colleges and


Compare Online Conversation About Your Campus to Peer Institutions

As soon as we decided to start Campus Sonar, I committed to providing social listening


How to Use TikTok for Social Listening

By now you’ve probably heard about TikTok, the short-form video app with more than a billion


13 Tips for Using Social Listening in Higher Education

Regardless of having the word social in the name, social listening is not something you do just


How to Use Data-Driven Marketing in Higher Ed

When I founded Campus Sonar, I wrote a blog post about the need for data-informed marketing in


Forums as Focus Groups: From Online Conversation Analysis to Offline Impact

Social listening is changing the way economists talk about sexism and gender bias in the



Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.