Brain Waves Blog: Supporting a Campus President on Social Media

Supporting a Campus President on Social Media

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Even if you haven’t done this in the past, presidents change, and each change in leadership brings with it a change in social media presence. Being a leader on social media without a strategic focus is risky, and every executive should have a thoughtful approach to their online presence. Marketing leaders can help guide and mold the presidential approach to social media.

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Brain Waves Blog: To Differentiate Your Brand, Act Differently

To Differentiate Your Brand, Act Differently

For most of the last decade, the way campuses show up on social media has become eerily similar. Campuses are on the same channels, posting similar content, chasing similar metrics. Social media has become just another set of channels on which to broadcast marketing messages in a one-to-many fashion. The pixel size is different or the on-screen images might move, but much of what is posted on social is just a few creative steps away from a billboard or a TV commercial. I refer to the mentions on social networks holistically as “online conversation,” but let’s be real—there’s very little actual conversation happening.

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