Liz Gross

Liz Gross
Liz Gross is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Recent Posts

How to Use TikTok for Social Listening

By now you’ve probably heard about TikTok, the short-form video app with more than a billion

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13 Tips for Using Social Listening in Higher Education

Regardless of having the word social in the name, social listening is not something you do just

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How to Use Data-Driven Marketing in Higher Ed

When I founded Campus Sonar, I wrote a blog post about the need for data-informed marketing in

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Forums as Focus Groups: From Online Conversation Analysis to Offline Impact

Social listening is changing the way economists talk about sexism and gender bias in the

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Using Online Conversation Benchmarks: The Authors behind the Conversation

“Our campus is small; there’s no way there’s enough conversation about us to justify investing

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ListenUp EDU: A Cross-Functional Higher Ed Conference for Innovators and Change Makers

You made it to February. Congratulations. January feels like it lasted for years! Hopefully your

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.