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Higher Ed Marketing Is Worth It .... and We Can Prove It

I’ve never met a marketer who would tell you their department is fully funded and adequately

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Coronavirus Higher Education Industry Briefing: April 28

Influencers Start Spreading the News

Today’s Briefing analyzes publicly available online

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Staffing a Campus Social Media Team

It’s a common illusion that a campus social media presence doesn’t cost anything. I’m here to

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Coronavirus Higher Education Industry Briefing: April 21

Focus on Fall Semester

Today’s Briefing analyzes publicly available online conversation in the

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Common Questions Students Ask on Reddit and How to Respond

Back in early March 2020—you know, right before life as we know it was turned upside down—I gave

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Coronavirus Higher Education Industry Briefing: April 14

A Little Less Conversation and a Lot More Negativity

Today’s Briefing analyzes publicly

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.