Liz Gross

Liz Gross
Liz Gross is the founder and CEO of Campus Sonar. Her professional super powers include designing and analyzing market research, applying social media strategy to multiple areas of the business, explaining difficult concepts in simple language, and using social listening to develop consumer insights and assist with reputation management. She received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University.

Recent Posts

5 Free Social Listening Tools for Higher Ed

Social listening can be implemented at varying levels of sophistication—starting with something

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It's Been a Year!

Y'all, it's been a year.

You could read that sentence in a variety of ways. Literally, it's been

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How to Talk to Executives about Social Listening

Whether your executive leadership is socially savvy or not yet up to speed on "the Twitter," it

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A Missed Influencer Opportunity: When Students Bring their Social Media Followers to Campus

This spring, Gus Johnson graduated from the University of Wisconsin-Stout. In addition to his

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Social Listening in Higher Ed: Specialized Analysts Needed

No social listening software provider focuses on the education industry. This is what stuck with

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Liz Gross's Top Picks for the 2018 eduWeb Digital Summit

The 2017 eduWeb Digital Summit was pretty epic (looking back on my tweets is making me

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.