Liz Gross

Liz Gross
Liz Gross is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Recent Posts

ListenUp EDU: A Cross-Functional Higher Ed Conference for Innovators and Change Makers

You made it to February. Congratulations. January feels like it lasted for years! Hopefully your

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5 Free Social Listening Tools for Higher Ed

Social listening can be implemented at varying levels of sophistication—starting with something

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It's Been a Year!

Y'all, it's been a year.

You could read that sentence in a variety of ways. Literally, it's been

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How to Talk to Executives about Social Listening

Whether your executive leadership is socially savvy or not yet up to speed on "the Twitter," it

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A Missed Influencer Opportunity: When Students Bring their Social Media Followers to Campus

This spring, Gus Johnson graduated from the University of Wisconsin-Stout. In addition to his

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Social Listening in Higher Ed: Specialized Analysts Needed

No social listening software provider focuses on the education industry. This is what stuck with

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