Executive Twitter Use: Southeastern University’s Social Strategy
Higher education executives set the tone for an institution’s brand through their social media
Read More...Posted on Jun. 19, 2019
Student Engagement
Engagement Opportunities: Who's Talking About Your Campus?
If you visit the services section of the Campus Sonar website, you’ll see a service option for
Read More...Posted on May. 22, 2019
Using Online Conversation Benchmarks: The Madness of Athletics Conversation and Sentiment
Late in February, with the college basketball season hitting its home stretch, the sport’s
Read More...Posted on Apr. 03, 2019
Using Online Conversation Benchmarks: The Authors behind the Conversation
“Our campus is small; there’s no way there’s enough conversation about us to justify investing
Read More...Posted on Mar. 27, 2019
Teaching Social Listening in Higher Education
I’m teaching a new class dedicated to social listening this semester in the Department of
Read More...Posted on Feb. 27, 2019
Take the Extra Step: Create Accessible Content for Your Students
If you’re paying attention to the news (I don’t blame you if you choose to tune it out), a lot
Read More...Posted on Feb. 20, 2019
