Student Engagement

Executive Twitter Use: Southeastern University’s Social Strategy

Higher education executives set the tone for an institution’s brand through their social media

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Engagement Opportunities: Who's Talking About Your Campus?

If you visit the services section of the Campus Sonar website, you’ll see a service option for

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Using Online Conversation Benchmarks: The Madness of Athletics Conversation and Sentiment

Late in February, with the college basketball season hitting its home stretch, the sport’s

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Using Online Conversation Benchmarks: The Authors behind the Conversation

“Our campus is small; there’s no way there’s enough conversation about us to justify investing

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Teaching Social Listening in Higher Education

I’m teaching a new class dedicated to social listening this semester in the Department of

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Take the Extra Step: Create Accessible Content for Your Students

If you’re paying attention to the news (I don’t blame you if you choose to tune it out), a lot

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.