Brain Waves Blog

When I began in higher education as an academic advisor, I interacted with undergraduate students daily. From each conversation, I gleaned insights into needs, barriers, and successes students experienced at my institution. As I moved into university administration, that student-centered perspective greatly informed my work on retention and graduation initiatives. Heading into my fifth year in administration with little direct student interaction, my sense of the current student experience feels a little out of date. I realized this challenge was likely not unique to me and set out to learn what’s worked for seasoned university administrators to remain connected to the current student experience at their institutions. Here’s what I learned.

If you ended up here, chances are you’ve thought about social listening. Whether you’re at the beginning stages of your research or actively trying to make the case to invest resources in it, social listening has found its way onto your radar.