Your campus is working to tell a cohesive, compelling brand story, but if you’re not working with a collaborative shared strategy, your message is being drowned out by conversation from accounts managed within departments, colleges and units, research centers, and other disparate areas of campus telling a different story in a different way in hopes of meeting very different goals. Let’s count the ways your brand is fragmented.
Brain Waves Blog
If you work on a small campus, chances are you’re a master at multitasking. Depending on the size of your campus, social media may be the responsibility of one person, or less than one, so it’s important to get the most out of everything you do. If that’s where you sit right now, we can help.
Defining your target audience is key to your brand messaging. In Episode 2 of Social Strategy Fundamentals, Senior Strategist Katlin Swisher and our guest experts walk through finding your audience based on demographics and how to tailor your strategies to the platforms you’re on.
Every time a new social platform surfaces, we hear the question “should my campus be on this platform?” While TikTok has been around for a few years, it’s still incredibly popular with your prospective and admitted students. According to Statista, almost half of TikTok’s users are under age 29 and 25% of them are ages 10–19.
Lions and bots and trolls—oh my! Online conversations provide organizations with honest thoughts and feelings from their audiences, but are all of those mentions actual people? Bots and trolls aren’t just for science fiction and fairy tales anymore.
One of the most challenging parts of being a social media manager is dealing with the negativity—the complaints, the problems, the criticisms.