Defining your target audience is key to your brand messaging. In Episode 2 of Social Strategy Fundamentals, Senior Strategist Katlin Swisher and our guest experts walk through finding your audience based on demographics and how to tailor your strategies to the platforms you’re on.
Brain Waves Blog
Every time a new social platform surfaces, we hear the question “should my campus be on this platform?” While TikTok has been around for a few years, it’s still incredibly popular with your prospective and admitted students. According to Statista, almost half of TikTok’s users are under age 29 and 25% of them are ages 10–19.
Lions and bots and trolls—oh my! Online conversations provide organizations with honest thoughts and feelings from their audiences, but are all of those mentions actual people? Bots and trolls aren’t just for science fiction and fairy tales anymore.
One of the most challenging parts of being a social media manager is dealing with the negativity —the complaints, the problems, the criticisms.
Following Your North Star
In January of 2021, we collectively didn’t know much about the state of the world and asked ourselves: How long will masks stick around? When will the pandemic end? What odd item will disappear from the shelves next?
In Fundamentals of Social Media Strategy: A Guide for College Campuses, Liz Gross wrote, “The general public is not your target audience. If you aim your content and efforts at everyone, they’re perfect for no one.” Defining and targeting your audience is your first step in developing and creating content, determining your brand and messaging—pretty much everything you do.