So you want to increase your social media engagement? I’ve got a hot tip that will outlast any algorithm change, meme trend, or “when to post” advice.
Brain Waves Blog
It’s a hot July day in Florida when Bella—we won’t use her last name—uploads a 17-minute video to her YouTube page. Bella has uploaded one video per month since July 2018, but this video, a year later, is her first video since February. It’s a point she doesn’t hide from her 171 subscribers.
At the University of Central Florida (UCF) we learned through our standard social listening on Instagram that our students wanted campus-specific GIPHY stickers. The large number of direct messages and replies asking us to create GIPHY stickers led us to dedicate time and resources to our rather bland and useless GIPHY channel. While we technically had an account, we officially transitioned it to a brand channel. A few short months later, we released our first GIPHY sticker pack—of course flaunting UCF’s black and gold brand. And in just over nine months, our GIPHY channel grew from a whopping 104 views to more than 104 million views as of July 2019. That’s an average of 11.5 million views a month!
If you visit the services section of the Campus Sonar website, you’ll see a service option for “Engagement Opportunity Alerts.” Click on that button, and you’ll see a description of the service that includes the following language: “Identify real-time opportunities to engage with your audience groups when they’re talking to your campus or about your campus.”
Higher education institutions of the future are prepared to identify and share their value with a variety of audiences—from students to donors to federal and state agencies and more. They know and advocate for their brand tirelessly and constantly evolve to meet the changing educational needs of the population. In short, the higher education institution of the future is equipped to drive growth in programs, enrollment, and advancement in ways that are efficient and innovative.
Good enrollment management and alumni affairs teams never let an inquiry go untouched. Whether through automation or personal outreach, responsiveness to any indication of interest from a prospect or graduate is key to converting inquiries to applications and engagements to donations.