Brain Waves Blog

Brain Waves Blog: Why Higher Education Should Embrace Influencer Marketing

Why Higher Education Should Embrace Influencer Marketing

January 3, 2018

2017 was the year for higher education to embrace influencer marketing. I know, because I googled "influencer marketing higher education" and the top three results for the year were about higher ed marketing trends. If you're feeling a little behind now that 2017 is on its way out, read Five 2017 Marketing Trends and What They Mean For Higher Education from Stephen App at eCity Interactive—he set the precedent for applying the mainstream influencer marketing trend to our industry.

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Brain Waves Blog: Understanding Share of Voice: Terry College of Business

Understanding Share of Voice: Terry College of Business

December 20, 2017

Brand benchmarking is one way to strategically use social listening. As a modern brand manager, you need to understand the online conversations about your brand to gain competitive insights and develop an effective brand strategy. One benchmark metric you can use to evaluate online reputation is share of voice.

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