Brain Waves Blog

Genna Welsh Kasun is director of content coordination and social media at Juniata College in Huntingdon, PA. She leads content creation and manages its deployment across a variety of media from social media and news to an enrollment microsite, enrollment print materials, and Juniata College’s alumni magazine. Her content marketing strategies are inspired by influencers every day and her collaboration with them has helped her spread marketing strategy tactics and tools at various conferences and in a peer-reviewed journal article.