What's on our minds in the world of social listening? Brain Waves keeps you up-to-date on what we're thinking about at Campus Sonar, introduces you to key influencers who are working to push the industry forward, and profiles campuses that are seeing strategic impact from social listening.
Genna Welsh Kasun is director of content coordination and social media at Juniata College in Huntingdon, PA. She leads content creation and manages its deployment across a variety of media from social media and news to an enrollment microsite, enrollment print materials, and Juniata College’s alumni magazine. Her content marketing strategies are inspired by influencers every day and her collaboration with them has helped her spread marketing strategy tactics and tools at various conferences and in a peer-reviewed journal article.
If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.