Executive Twitter Use: Southeastern University’s Social Strategy
Higher education executives set the tone for an institution’s brand through their social media
Read More...Posted on Jun. 19, 2019
Marketing
Owning Higher Ed Hashtags
Hashtags are a symbol that for the longest time was really only found on a button on your phone
Read More...Posted on May. 29, 2019
Engagement Opportunities: Who's Talking About Your Campus?
If you visit the services section of the Campus Sonar website, you’ll see a service option for
Read More...Posted on May. 22, 2019
Top Five Takeaways from ListenUp EDU
Last month, I attended my first ListenUp EDU event as a #Sonarian—an event that ditches the
Read More...Posted on May. 08, 2019
How Social Listening Can Define Your Brand
In higher ed, reputation is an institution’s number one priority. The problem is, it’s not
Read More...Posted on Apr. 24, 2019
The World Needs More Cowboys: A Higher Ed Movement
“Two ears. One mouth.”
It’s a sentiment that’s been attributed to everyone from Epictetus to the
Read More...Posted on Apr. 17, 2019
