Marketing

Executive Twitter Use: Southeastern University’s Social Strategy

Higher education executives set the tone for an institution’s brand through their social media

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Owning Higher Ed Hashtags

Hashtags are a symbol that for the longest time was really only found on a button on your phone

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Engagement Opportunities: Who's Talking About Your Campus?

If you visit the services section of the Campus Sonar website, you’ll see a service option for

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Top Five Takeaways from ListenUp EDU

Last month, I attended my first ListenUp EDU event as a #Sonarian—an event that ditches the

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How Social Listening Can Define Your Brand

In higher ed, reputation is an institution’s number one priority. The problem is, it’s not

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The World Needs More Cowboys: A Higher Ed Movement

“Two ears. One mouth.”

It’s a sentiment that’s been attributed to everyone from Epictetus to the

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.