Ongoing social listening analysis allows you to better understand your baseline conversation and create personal benchmarks, track seasonal changes, evaluate the effects of crises, and measure the impact of new campaigns.
Is National Hispanic-Latino Heritage Month (September 15–October 15) in your fall content calendar? How was Pride Month? Do you already have plans for Black History Month?
Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty, University of Montana, and Gabriel Welsch, Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing.
As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Even if you haven’t done this in the past, presidents change, and each change in leadership brings with it a change in social media presence. Being a leader on social media without a strategic focus is risky, and every executive should have a thoughtful approach to their online presence. Marketing leaders can help guide and mold the presidential approach to social media.
Leading the marketing communications efforts for West Virginia University’s largest academic unit, effective media relations was paramount in every aspect of our content strategy. As a Research 1 university, our faculty were frequently contacted by local, regional, and national media to share their expertise, whether it was on the environment, racial justice, labor movements, or more.
At Duke, we’re operating on the premise that YouTube isn’t just a bucket for holding video content. It’s actually social media. I’ll show you what I mean.