Engagement Opportunities: Who's Talking About Your Campus?
If you visit the services section of the Campus Sonar website, you’ll see a service option for
Read More...Posted on May. 22, 2019
Marketing
Top Five Takeaways from ListenUp EDU
Last month, I attended my first ListenUp EDU event as a #Sonarian—an event that ditches the
Read More...Posted on May. 08, 2019
How Social Listening Can Define Your Brand
In higher ed, reputation is an institution’s number one priority. The problem is, it’s not
Read More...Posted on Apr. 24, 2019
The World Needs More Cowboys: A Higher Ed Movement
“Two ears. One mouth.”
It’s a sentiment that’s been attributed to everyone from Epictetus to the
Read More...Posted on Apr. 17, 2019
How Social Listening Can Help You Stay On-Message (When You Don’t Have One)
So you’ve got a new program to market. But instead of a message, you receive directives about
Read More...Posted on Apr. 10, 2019
Using Online Conversation Benchmarks: The Madness of Athletics Conversation and Sentiment
Late in February, with the college basketball season hitting its home stretch, the sport’s
Read More...Posted on Apr. 03, 2019
