Phases of Social Media Crisis Management
Higher education social media managers operated in crisis mode for at least half of this year.
Read More...Posted on Oct. 28, 2020
Marketing
Competitive Intelligence: Find Your Greatness
The average number of institutions a student applies to has been steadily increasing, and your
Read More...Posted on Oct. 14, 2020
Copyright Law and Social Media
As a social media manager, understanding copyright is a critical component of your content
Read More...Posted on Sep. 16, 2020
Student Lifetime Value
It wasn’t entirely unexpected, but the anger arose faster and more intensely than anticipated
Read More...Posted on Jul. 15, 2020
Reach vs. Volume vs. Impressions: Measuring Campaign Success
At Campus Sonar, our humans set us apart. Our experience researching and analyzing the nuances
Read More...Posted on Jul. 01, 2020
Using Social Listening to Pivot Your Content Strategy
A few short months after beginning my MBA at Drexel University, I landed the role of social
Read More...Posted on Jun. 17, 2020
