Marketing

Using Social Listening Tactics to Measure Brand Alignment

What is the goal of your content marketing? Whether you’re new to the content marketing game or

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A Change of Perspective: Find Alignment with Your Institution's Mission

Why are we here?

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Campus-Created GIFs Generate Student Engagement

At the University of Central Florida (UCF) we learned through our standard social listening on

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13 Tips for Using Social Listening in Higher Education

Regardless of having the word social in the name, social listening is not something you do just

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Using Reddit to Inform Your Content Marketing

You scour social media platforms like Facebook, Twitter, and Instagram for updates about your

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Human Analysts + Artificial Intelligence = Marketing Masterminds!!!

What do you think of when you hear “artificial intelligence” or AI?

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.