Marketing

What's Normal? Benchmarking Higher Ed Social Media

We’re kicking off 2021 with a new way to approach data and analysis in higher education. STREAM

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Brand Building through Social Listening

Why do campuses and their partners put so much effort into “brand”? Because good brand building

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Something New from Campus Sonar: Introducing STREAM

 

If news about politics, the virus, or messages from angry family members about Thanksgiving

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Phases of Social Media Crisis Management

Higher education social media managers operated in crisis mode for at least half of this year.

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Competitive Intelligence: Find Your Greatness

The average number of institutions a student applies to has been steadily increasing, and your

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Copyright Law and Social Media

As a social media manager, understanding copyright is a critical component of your content

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.