Using Social Listening to Inform a Student Journey Map
A journey map is one of the most helpful tools you can build to inform your marketing and
Read More...Posted on Jan. 22, 2020
Marketing
Plan Your Best Higher Ed Marketing Conference Year
I have a habit of using lists to help me reflect and intentionally plan for the year ahead. What
Read More...Posted on Dec. 11, 2019
Gratitude: How We Show Donor Appreciation in Higher Ed
Gratitude was not a word that I used as a child. But writing thank you notes was a common
Read More...Posted on Nov. 13, 2019
Higher Ed Resource Round-Up
As a young professional attending networking events in the tech and B2B world, I was dismayed to
Read More...Posted on Nov. 06, 2019
Get Started with a Higher Ed Podcast
When I asked my H·A ThirtyOne colleague and 31Minutes podcast co-host Karyn Adams what kind of
Read More...Posted on Oct. 23, 2019
Compare Online Conversation About Your Campus to Peer Institutions
As soon as we decided to start Campus Sonar, I committed to providing social listening
Read More...Posted on Oct. 02, 2019
