Marketing

Higher Ed Social Media Professional Development: Communities and Podcasts

As part of ongoing professional development, it's important to keep up to date and learn from

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We're Measuring Social Media Wrong

Why followers and engagement rate don't matter and how marketers should measure social media to

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Matching Metrics to Goals

What comes to your mind when you hear the words measurement or metrics? I've actually asked a

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What's Normal? Benchmarking Higher Ed News Sources

We’re sharing a sneak peek into the types of insights members of our new STREAM service get by

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What's Normal? Benchmarking Higher Ed Social Media

We’re kicking off 2021 with a new way to approach data and analysis in higher education. STREAM

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Brand Building through Social Listening

Why do campuses and their partners put so much effort into “brand”? Because good brand building

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.