Marketing

Phases of Social Media Crisis Management

Higher education social media managers operated in crisis mode for at least half of this year.

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Competitive Intelligence: Find Your Greatness

The average number of institutions a student applies to has been steadily increasing, and your

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Copyright Law and Social Media

As a social media manager, understanding copyright is a critical component of your content

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Student Lifetime Value

It wasn’t entirely unexpected, but the anger arose faster and more intensely than anticipated

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Reach vs. Volume vs. Impressions: Measuring Campaign Success

At Campus Sonar, our humans set us apart. Our experience researching and analyzing the nuances

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Using Social Listening to Pivot Your Content Strategy

A few short months after beginning my MBA at Drexel University, I landed the role of social

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.