Marketing

Student Lifetime Value

It wasn’t entirely unexpected, but the anger arose faster and more intensely than anticipated

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Reach vs. Volume vs. Impressions: Measuring Campaign Success

At Campus Sonar, our humans set us apart. Our experience researching and analyzing the nuances

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Using Social Listening to Pivot Your Content Strategy

A few short months after beginning my MBA at Drexel University, I landed the role of social

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Social Account Cleanup: The Case for Auditing and 5 Key Metrics You Need

Your fall planning this year looks much different from what you expected. Your campus is

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Support Social Justice Efforts with 5 Free Social Listening Tools for Higher Education

Campus Sonar recognizes the important, necessary racial justice conversations happening in the

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Social Media Budget Items: Professional Development and Advertising

If you’re reading along in my series, you’ve staffed your social media team and determined the

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.