Marketing

Using Social Listening to Inform a Student Journey Map

A journey map is one of the most helpful tools you can build to inform your marketing and

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Plan Your Best Higher Ed Marketing Conference Year

I have a habit of using lists to help me reflect and intentionally plan for the year ahead. What

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Gratitude: How We Show Donor Appreciation in Higher Ed

Gratitude was not a word that I used as a child. But writing thank you notes was a common

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Higher Ed Resource Round-Up

As a young professional attending networking events in the tech and B2B world, I was dismayed to

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Get Started with a Higher Ed Podcast

When I asked my H·A ThirtyOne colleague and 31Minutes podcast co-host Karyn Adams what kind of

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Compare Online Conversation About Your Campus to Peer Institutions

As soon as we decided to start Campus Sonar, I committed to providing social listening

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.