Crisis Management

Be Prepared: Response Chart Offers Guidance in Social Media Crises

You can never be too prepared when it comes to social media.

Social media managers, how do you

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Attack of the Clones: How an Audit Can Protect Your University's Social Media Trademarks

During my first week as social media manager at Texas State University (@TXST) I opened my

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Six #ProTips for Using Social Listening for Crisis Management

Whether you’re a social media pro in an enterprise environment or an aspiring thought leader

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Case Study: Monitoring Conversations around a Social Media Crisis

There’s a new kind of crisis in town—the social media crisis. You know the one, the email

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Crisis Management: Key Metrics and a Case Study

The definition of crisis is “a time when a difficult or important decision must be made.” To

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The Real Cost (and Value) of Crisis Social Listening in Higher Education

The report that Michigan State University paid an agency over half a million dollars to monitor

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