Crisis Management

Attack of the Clones: How an Audit Can Protect Your University's Social Media Trademarks

During my first week as social media manager at Texas State University (@TXST) I opened my

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Six #ProTips for Using Social Listening for Crisis Management

Whether you’re a social media pro in an enterprise environment or an aspiring thought leader

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Case Study: Monitoring Conversations around a Social Media Crisis

There’s a new kind of crisis in town—the social media crisis. You know the one, the email

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Crisis Management: Key Metrics and a Case Study

The definition of crisis is “a time when a difficult or important decision must be made.” To

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The Real Cost (and Value) of Crisis Social Listening in Higher Education

The report that Michigan State University paid an agency over half a million dollars to monitor

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#CampusSonarLive Week Day 2

Welcome to Day 2! Today you'll meet Campus Sonar friend and partner Josie Ahlquist, listen in as

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.