Brand Management

How Social Listening Can Inform Your Brand Strategy

If I asked you to define your brand right now, could you? Would your response be based on your

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Introducing! Online Conversation Benchmarks

Happy Valentine's Day! Last year our Valentine's gift to you was The Higher Ed Social Listening

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Attack of the Clones: How an Audit Can Protect Your University's Social Media Trademarks

During my first week as social media manager at Texas State University (@TXST) I opened my

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ListenUp EDU: A Cross-Functional Higher Ed Conference for Innovators and Change Makers

You made it to February. Congratulations. January feels like it lasted for years! Hopefully your

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Six #ProTips for Using Social Listening for Crisis Management

Whether you’re a social media pro in an enterprise environment or an aspiring thought leader

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10 Reasons Why Social Listening Should Influence How, When, or If

Even if you haven't seen the musical "Hamilton," its songs and memes are hard to escape.

You've

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.