Brand Management

Student Lifetime Value

It wasn’t entirely unexpected, but the anger arose faster and more intensely than anticipated

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Higher Ed Marketing Is Worth It .... and We Can Prove It

I’ve never met a marketer who would tell you their department is fully funded and adequately

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Nerding Out: Campus Social Listening Research

Nerdiness is part of Campus Sonar culture. So is innovation. 

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A Presidential Presence: Building Executive Social Media Strategy

In​ ​an​ ​era​ ​driven​ ​by​ ​24/7​ ​coverage​ ​of​ ​everything, college​ ​presidents​ ​must​

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Social Listening on a Budget

Social listening is one of the most important parts of a social media manager’s job. It’s

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Get Started with a Higher Ed Podcast

When I asked my H·A ThirtyOne colleague and 31Minutes podcast co-host Karyn Adams what kind of

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.