Brand Management

Six #ProTips for Using Social Listening for Crisis Management

Whether you’re a social media pro in an enterprise environment or an aspiring thought leader

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10 Reasons Why Social Listening Should Influence How, When, or If

Even if you haven't seen the musical "Hamilton," its songs and memes are hard to escape.

You've

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Online Presence Is Your Brand: What Does Yours Say About You?

Facebook, Twitter, Instagram, YouTube, Flickr… the list goes on. And for some schools, it goes

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Spring Hill College Refreshes their Brand with Social Listening

Social listening is a flexible and direct way to earn insight into understanding the mindset of

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How Owned vs. Earned Conversation Analysis Informs Content Strategy

In higher education (like every other industry), brand management is one of a college or

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#CampusSonarLive Week Day 4

What does Campus Sonar have planned today? Liz visits Beloit College to talk to Tim Jones about

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.