Brand Management

How to Use Campus Influencers in Higher Ed

Influencers are an important part of the social listening conversation. They create a connection

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Using Social Listening Tactics to Measure Brand Alignment

What is the goal of your content marketing? Whether you’re new to the content marketing game or

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How Social Listening Can Help You Stay On-Message (When You Don’t Have One)

So you’ve got a new program to market. But instead of a message, you receive directives about

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Using Online Conversation Benchmarks: The Madness of Athletics Conversation and Sentiment

Late in February, with the college basketball season hitting its home stretch, the sport’s

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How Social Listening Can Inform Your Brand Strategy

If I asked you to define your brand right now, could you? Would your response be based on your

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Introducing! Online Conversation Benchmarks

Happy Valentine's Day! Last year our Valentine's gift to you was The Higher Ed Social Listening

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.