Brand Management

Get Started with a Higher Ed Podcast

When I asked my H·A ThirtyOne colleague and 31Minutes podcast co-host Karyn Adams what kind of

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Understanding Campus Climate (the Good, the Bad, and the Ugly) through Social Listening

The Oh sh*t moment.

You know it. 

You’re thinking of it right now, because you know exactly what

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How to Use Campus Influencers in Higher Ed

Influencers are an important part of the social listening conversation. They create a connection

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Using Social Listening Tactics to Measure Brand Alignment

What is the goal of your content marketing? Whether you’re new to the content marketing game or

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How Social Listening Can Help You Stay On-Message (When You Don’t Have One)

So you’ve got a new program to market. But instead of a message, you receive directives about

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Using Online Conversation Benchmarks: The Madness of Athletics Conversation and Sentiment

Late in February, with the college basketball season hitting its home stretch, the sport’s

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.