Stephen App

Stephen App
Steve is Campus Sonar’s Business Development Manager. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, in both campus and agency environments. In the past five years, Steve successfully launched a student-blogging platform, an agency podcast, and a higher education online magazine, all with a mission to bring people together though content. At Campus Sonar, Steve leads the business development efforts for the agency, working with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals. An amateur runner and professional donut connoisseur, you can often find him on Twitter staunchly defending the Oxford comma.

Recent Posts

The Medium Is the Message

If I asked you to define authenticity, could you do it? When I tried this myself a few weeks

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The Iceberg Effect

It’s a hot July day in Florida when Bella—we won’t use her last name—uploads a 17-minute video

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Reddit Is More Influential in Higher Ed than You Think

Before you jump into Reddit, get familiar with these rules of engagement.

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Using Social Listening Tactics to Measure Brand Alignment

What is the goal of your content marketing? Whether you’re new to the content marketing game or

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Using Reddit to Inform Your Content Marketing

You scour social media platforms like Facebook, Twitter, and Instagram for updates about your

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Engagement Opportunities: Who's Talking About Your Campus?

If you visit the services section of the Campus Sonar website, you’ll see a service option for

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.