Brain Waves Blog

Brand and reputation management is one of the earliest and most significant applications of social intelligence. In the current higher ed landscape, reputation management issues surface almost daily. This broad topic stretches across all areas of campus and includes things inside and outside of your control. But you do have control over when and how you prepare for and respond to each situation. 

As a marketing leader you have a lot on your plate. Between managing competing goals, responding to urgent requests, attending last minute meetings, satisfying tight deadlines, and more—it’s a lot. That’s why support is critical to your success as a leader and campus. Setting your team up with the right tools and resources empowers you to achieve your goals.