What's on our minds in the world of social listening? Brain Waves keeps you up-to-date on what we're thinking about at Campus Sonar, introduces you to key influencers who are working to push the industry forward, and profiles campuses that are seeing strategic impact from social listening.
Jon Horowitz has been driving digital strategy at Princeton University and Rutgers University for 13 years. His experience at the intersection of communications, technology, and engagement propelled him into his current role as an independent strategic consultant for higher education institutions. Follow Jon on Twitter @hrwtz and check out horowitzstrategy.com for more on Jon and his work.
If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.