Be Prepared: Response Chart Offers Guidance in Social Media Crises

You can never be too prepared when it comes to social media.

Social media managers, how do you start each work day? Email? Seeing how yesterday’s posts performed? I like to jump right into issues management. What kind of fires do we have to put out today? From viral videos on Twitter of students canoodling in the library to faculty gone rogue to good old-fashioned trolling. You never know what’s in store when it comes to working in social media.

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