February 11, 2026
The rise of AI has increased the number, impact, and sophistication of online bots and their activities. Bots are automated social media accounts programmed to mimic human behavior (e.g., liking, sharing, or commenting on posts). In 2024, bot activity accounted for almost half of all internet traffic, and bad bot activity was nearly a third of all traffic.
March 15, 2023
It’s no secret that online spaces provide students with opportunities to connect to others and build community, but do you know how often that’s happening on your campus’s Reddit page? A quick peek at your page will often reveal questions, comments, and potential concerns—all right on a public page that anyone can see. Higher ed communicators are community builders, and understanding what happens on forums could help your campus grow a stronger real-world and digital community.
April 6, 2022
Lions and bots and trolls—oh my! Online conversations provide organizations with honest thoughts and feelings from their audiences, but are all of those mentions actual people? Bots and trolls aren’t just for science fiction and fairy tales anymore.