Brain Waves Blog

We’re in the age of digital disruption—a time when social media newsfeeds are more competitive than the 2018 NBA Finals. A time when we should analyze our approach to content as rigorously as we select an engagement ring, well maybe not that rigorously but you get my point. All jokes aside, for whatever reason, so many entities today focus on producing the ‘what’ that they often forget to consider the ‘how’ in content creation.

When I saw the opportunity to lead a centralized social media effort in higher education, I jumped at the chance. Luckily, it was also at North Carolina State University—in one of America's fastest growing cities, Raleigh, NC.