What's on our minds in the world of social listening? Brain Waves keeps you up-to-date on what we're thinking about at Campus Sonar, introduces you to key influencers who are working to push the industry forward, and profiles campuses that are seeing strategic impact from social listening.
Megan Rolfs is Director of Marketing and Communication for the Division of Student Affairs at Illinois State University. She oversees a Student Affairs Marketing Council with representatives from 12 departments in the Division, in an effort to increase coordination among marketing efforts and offer enhanced professional development opportunities for members. Megan also supervises a staff of 11 students, who comprise an innovative student marketing and social media influencer team with the goal of increasing online community building and engagement among students. The social media influencer program that she implemented in 2017 has been featured through conference sessions and higher education magazines and podcasts, serving as a successful example of digital engagement strategy in higher education. Megan is a two-time Illinois State alum, having recently completed the College Student Personnel Administration graduate program in May 2019.
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