What's on our minds in the world of social listening? Brain Waves keeps you up-to-date on what we're thinking about at Campus Sonar, introduces you to key influencers who are working to push the industry forward, and profiles campuses that are seeing strategic impact from social listening.
Carly McCarthy is a digital media specialist with expertise in content creation, execution, and influencer strategy in higher education, working to increase communications and engage with target audiences. She currently serves as the Social Media Manager at the University of Central Florida, home to the 2017 National Champions, where she leads the institution’s social media strategy and manages the university’s main social channels. As a UCF alumna and Orlando resident, she has a deep passion and love for all things UCF.
If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.