Brain Waves Blog

We know students' methods for communication evolve regularly. The higher education industry needs to evolve along with those methods so we remain relevant in the minds of students.

Influencer marketing is an innovative strategy that has developed as individuals become more influenced by their peers than by businesses or organizations. Student influencer marketing strategically reaches students through their peer networks. Corporations and big brands have used effective peer marketing campaigns since 2010, but few higher education institutions, especially in student affairs, are taking advantage of this new strategy. In 2017, the Division of Student Affairs at Illinois State University launched one of the only formal student influencer teams in student affairs divisions nationwide.*