What's on our minds in the world of social listening? Brain Waves keeps you up-to-date on what we're thinking about at Campus Sonar, introduces you to key influencers who are working to push the industry forward, and profiles campuses that are seeing strategic impact from social listening.
Matt McFadden and Liz Gross are both passionate about higher education marketing and cooking. Coincidentally, you’ll find each of them talking about the former on Twitter and the latter on Instagram. Matt is Vice President for Strategy and Accounts at SimpsonScarborough and Liz is the CEO of Campus Sonar.
If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.