Want to Build Social Media Success? Build a Successful Network First

Want to Build Social Media Success? Build a Successful Network First

Higher ed social media is tricky. Once in a while, you’ll post a unicorn. Alumni competed in the Olympics, your basketball team made March Madness, the university president received a prestigious award. But the day-to-day content that makes you a consistent voice in the social media world results from intentional networking and subsequently reciprocal relationships.

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