Brain Waves Blog

In​ ​an​ ​era​ ​driven​ ​by​ ​24/7​ ​coverage​ ​of​ ​everything, college​ ​presidents​ ​must​ ​be​ ​accessible​ ​and responsive ​while also taking a ​careful​ ​and​ ​measured​ ​approach​ ​to​ ​their social​ ​media presence.​​ The​ ​president owns​ ​the​ ​brand​ ​and​ ​the​ ​messaging​ ​of​ ​the​ ​institution​ ​and​ ​can​ ​quickly​ ​and​ ​effectively​ ​convey​ ​the mission​ ​through​ ​social​ ​media​ ​posts​ ​and​ ​interactions.​