3 Ways Social Listening Aligns Athletics & Central Marcom: Brand Insights

3 Ways Social Listening Aligns Athletics and Central Marcom

Athletics and central marcom rarely join in strategic cohesion on campus. Fragmentation and political territorialism have frequently led institutions to detach athletics from the central brand, freeing teams for more flexibility and creativity, but often at the expense of collaboration and consistency. It’s a key reason we see so many bland higher ed ads promoting undergraduate enrollment during high-profile games. Yet there are signs more forward-thinking marketing leaders are unlocking the full power of their brands’ potential using common data-led decision-making.

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