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It's Been a Year!

Y'all, it's been a year.

You could read that sentence in a variety of ways. Literally, it's been one year since we launched Campus Sonar, and 371 days since Emily and Amber joined me on this wild ride.

Fireworks for Campus Sonar's one-year anniversary

We've done a lot in a year!

  • Attended 25 conferences
  • Gave 25 conference presentations
  • Published 55 blog posts from 17 authors
  • Hosted 16 live broadcasts
  • Published a book
  • Completed 53 Free Social Listening Snapshots
  • Worked with our first five clients
  • Won a Mover and Shaker Award
  • Proudly sponsored Josie and the Podcast
  • Sent 12 newsletters to 650+ subscribers
  • Hired 5 new team members (and lost 1)

Because I'm a little behind in popular culture, I didn't discover Hamilton until this year. The soundtrack seems to speak to me at all the right times, reminding me to not throw away my shot, that it's better to be divisive than indecisive, to write like I'm running out of time, to take a stand with pride, and that I am the one thing in life I can control. Now that you have the soundtrack stuck in your head, take a moment to reminisce on our first year in our video look-back.



But also, it's been a year. Our business is about people, and people do more than just work. We value transparency so I'm going to be real for a minute. We didn't celebrate on our one year anniversary (October 6), because I was with my family celebrating the life of my mother- and father-in-law. We lost them both in the last year, separately and unexpectedly, over a nine-month period that included ICUs, brain surgery, and hospice. Amber finished her first year of business school. Emily bought her first home. Five new team members joined us, but one left. Other team members also had challenging personal circumstances, but that's not my story to tell. Suffice to say, we've been through a lot.

We are a resilient team. All we've experienced in the last year made us stronger, wiser, and even more excited than we were a year ago to contribute to the future of higher education by delivering strategic social listening insights when it matters most for our partner campuses. And folks, we’re just getting started. Here are a few things we have planned for the year ahead:Rocket taking off from sonar waves

  • New team members
  • The industry's first social listening benchmarking report
  • A study of campus executives' digital presence
  • New Brain Waves blog contributors
  • A video series
  • 29 conferences
  • New conference presentations
  • A refreshed website
  • New client partnerships

In addition to the current Sonarians, there is a supporting cast behind the scenes that helps us share our story and knowledge with the industry. A large part of the last year was you: our subscribers, supporters, partners, and community. You've been generous with your feedback, encouragement, and advice. You've provided opportunities for us to demonstrate our value and educate the industry. I've had the chance to thank many of you personally, but to those I haven't yet: THANK YOU. We're all in this together, and I know we're all looking forward to the next year.

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The post It's Been a Year! originally appeared on the Campus Sonar Brain Waves blog.

Liz Gross

Liz Gross is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

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