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There's a differenceBlog_Social media monitoring vs. social listeninghttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-02-16https://blog.campussonar.com/blog/13-tips-for-using-social-listening-in-higher-educationhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circlehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_13%20tips%20for%20using%20social%20listening%20in%20higher%20education.pngBrain Waves Blog: 13 tips for using social listening in higher educationBlog_13 tips for using social listening in higher education2026-02-16https://blog.campussonar.com/blog/proven-strategies-to-elevate-regional-public-universitieshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circlehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%202025_Proven%20strategies%20to%20elevate%20regional%20public%20universities.pngBrain Waves Blog: Proven strategies to elevate regional public universitiesBlog 2025_Proven strategies to elevate regional public universities2025-08-13https://blog.campussonar.com/blog/whats-the-brand-value-of-a-college-degreehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/campus-differentiators.mp4/medium.jpgCampus differentiatorsA video clip explaining how data points specifically about alumni outcomes, graduation data, job placement data, are all key foundational points to showcase what makes your campus different from the next while hearing directly from alumni who bring campus stories to life.https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/campus-differentiators.mp436nonohttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/expectations-of-a-campus-brand.mp4/medium.jpgExpectations of a campus brandA video clip about assigning expectations to a brand. The expectations intertwine with price and define what your prospective students expect. This intersection between price, financial aid, brand, and the reality of the institution is a sweet spot for institutions. Sometimes one of the four is out of sync, detrimentally impacting the brand—especially if you're not listening to your students tightly enough to understand their core needs.https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/expectations-of-a-campus-brand.mp422nonohttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/UAFS_understanding-students-value-proposition.mp4/medium.jpgUnderstanding students' value propositionA video clip of Dr. Riley from University of Arkansas - Fort Smith. She shares that knowing their goals is an intense responsibility to promote their social mobility, one they take on with a great deal of pride and honor. https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/UAFS_understanding-students-value-proposition.mp453nonohttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/building-a-strong-brand-at-jackson-state-university.mp4/medium.jpgBuilding a strong brand at Jackson State UniversityA video clip of Alonda Thomas from Jackson State University, explaining how they lean into the positive factors and tell stories about their student athletes and their nationally-recognized marching band.https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/building-a-strong-brand-at-jackson-state-university.mp435nonohttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Michelle%20Mulder.pngMichelle MulderMichelle Mulderhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_Whats%20the%20Brand%20Value%20of%20a%20College%20Degree.pngWhat's the Brand Value of a College Degree? Brand InsightsBlog_Whats the Brand Value of a College Degreehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-05-26https://blog.campussonar.com/blog/case-study-monitoring-conversations-around-a-social-media-crisishttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Handbook%20Images/Crisis%20Case%20Study%20Duke%20Donut%20Graph-1.pngCrisis Case Study Duke Donut Graph-1Crisis Case Study Duke Donut Graph-1https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Handbook%20Images/Crisis%20Case%20Study%20Duke%20Bar%20Graph.pngCrisis Case Study Duke Bar GraphCrisis Case Study Duke Bar 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Mulderhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_How%20to%20use%20campus%20influencers%20in%20higher%20ed.pngBrain Waves Blog: How to use campus influencers in higher edBlog_How to use campus influencers in higher ed2026-02-16https://blog.campussonar.com/blog/covid19-briefing-may-19https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/COVID-19%20HE%20Briefings/5.19%20Conversation%20By%20Higher%20Ed%20Focus.png5.19 Conversation By Higher Ed Focus5.19 Conversation By Higher Ed Focushttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/COVID-19%20HE%20Briefings/5.19%20Content%20Source%20Comparison.png5.19 Content Source Comparison5.19 Content Source Comparisonhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/COVID-19%20HE%20Briefings/Briefing_May%2019_Graph.pngBriefing_May 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Ed-Focused Content Distribution2026-04-06https://blog.campussonar.com/blog/understanding-the-differences-between-historical-and-ongoing-social-listeninghttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%20Hero%20Images/11.%20November%202021/BlogPost__UnderstandingDifferences_ArticleBanner.pngBlogPost__UnderstandingDifferences_ArticleBannerBlogPost__UnderstandingDifferences_ArticleBannerhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/BlogAuthorBio_Campus%20Sonar%20Team.pngBlogAuthorBio_Campus Sonar TeamBlogAuthorBio_Campus Sonar Team2026-02-16https://blog.campussonar.com/blog/align-public-perception-and-your-brand-to-strengthen-institutional-valuehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Michelle%20Mulder.pngMichelle MulderMichelle Mulderhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_Brand%20equity%20perception.pngBlog_Brand equity perceptionBlog_Brand equity perceptionhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-03-17https://blog.campussonar.com/blog/how-to-use-social-listening-data-for-marketing-personashttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Brain%20Waves%20Blog_Social%20Listening%20Data%20for%20Marketing%20Personas-1.pngBrain Waves Blog_Social Listening Data for Marketing Personas-1Brain Waves Blog_Social Listening Data for Marketing Personas-1https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Amber%20Sandall.pngAmber Sandall smiling in front of a window with a black top and a necklaceAmber Sandall2026-02-16https://blog.campussonar.com/blog/who-is-social-intelligence-really-forhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circlehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%202025_Who%20is%20social%20intelligence%20really%20for.pngBrain Waves Blog: Who is social intelligence really for?Blog 2025_Who is social intelligence really for2025-05-16https://blog.campussonar.com/blog/what-drives-enrollment-decisions-today-demonstrated-valuehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/2-1.png2-12-1https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Michelle%20Mulder.pngMichelle MulderMichelle Mulderhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%202026_What%20drives%20enrollment%20-%20demonstrated%20value.pngBrain Waves Blog: What drives enrollment decisions today: Demonstrated valueBlog 2026_What drives enrollment - demonstrated value2026-06-03https://blog.campussonar.com/blog/to-increase-social-media-engagement-campuses-must-be-more-engaginghttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%20Hero%20Images/10.%20October%202021/BlogPost__IncreaseEngagementCampusesMoreEngaging_ArticleBanner.pngBlogPost__IncreaseEngagementCampusesMoreEngaging_ArticleBannerBlogPost__IncreaseEngagementCampusesMoreEngaging_ArticleBannerhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circle2026-02-16https://blog.campussonar.com/blog/using-reddit-to-inform-your-content-marketinghttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_Using%20Reddit%20to%20inform%20your%20content%20marketing.pngBrain Waves Blog: Using Reddit to inform your content marketingBlog_Using Reddit to inform your content marketinghttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/BlogAuthorBio_Campus%20Sonar%20Team.pngBlogAuthorBio_Campus Sonar TeamBlogAuthorBio_Campus Sonar Team2026-02-17https://blog.campussonar.com/blog/how-well-do-you-know-your-prospective-studentshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Brain%20Waves%20Blog%202023_How%20well%20do%20you%20know%20your%20prospective%20students.pngBrain Waves Blog 2023_How well do you know your prospective studentsBrain Waves Blog 2023_How well do you know your prospective studentshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Susan%20Roh_headshot.pngSusan Roh_headshotSusan Roh_headshot2026-02-16https://blog.campussonar.com/blog/covid19-briefing-march-17https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circlehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-02-12https://blog.campussonar.com/blog/copyright-law-and-social-mediahttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_Copyright%20and%20Social%20Media_Article%20Banner.pngBlog_Copyright and Social Media_Article BannerBlog_Copyright and Social Media_Article Bannerhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circle2026-02-16https://blog.campussonar.com/blog/4-news-insights-for-proactive-communications-and-outreachhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_4%20news%20insights%20for%20proactive%20communications%20and%20outreach.pngBrain Waves Blog: 4 news insights for proactive communications and outreachBlog_4 news insights for proactive communications and outreachhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Teresa%20Valerio%20Parrot_300px.pngTeresa Valerio Parrot_300pxTeresa Valerio 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Sandall2025-04-18https://blog.campussonar.com/blog/to-differentiate-your-brand-act-differentlyhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Brain%20Waves%20Blog%202022%20_Differentiate%20Your%20Brand.pngBrain Waves Blog 2022 _Differentiate Your BrandBrain Waves Blog 2022 _Differentiate Your Brandhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circle2026-05-13https://blog.campussonar.com/blog/8-recommendations-for-higher-ed-marketershttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Michelle%20Mulder.pngMichelle MulderMichelle Mulderhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Brain%20Waves%20Blog%202022%20_8%20Recommendations%20for%20Higher%20Ed%20Marketers.pngBrain Waves Blog 2022 _8 Recommendations for Higher Ed 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Jones_1902026-02-16https://blog.campussonar.com/blog/what-is-the-roi-of-social-listeninghttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_What%20is%20the%20ROI%20of%20social%20listening%3F.pngBrain Waves Blog: What is the ROI of social listening?Blog_What is the ROI of social listening?2026-02-16https://blog.campussonar.com/blog/strong-campus-brands-positioned-with-social-intelligencehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Keagan%20Miller.pngKeagan Miller smiling in front of a window with wavy hair and a pink blazer over a black topKeagan 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