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Sandall2026-02-16https://blog.campussonar.com/blog/competitive-intelligence-find-your-greatnesshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/BlogAuthorBio_Campus%20Sonar%20Team.pngBlogAuthorBio_Campus Sonar TeamBlogAuthorBio_Campus Sonar Teamhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_Competetive%20Intelligence_Article%20Banner.pngBlog_Competetive Intelligence_Article BannerBlog_Competetive Intelligence_Article Bannerhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-08-12https://blog.campussonar.com/blog/what-drives-enrollment-decisions-today-peer-influencehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%202026_What%20drives%20enrollment%20-%20peer%20influence.pngBrain Waves Blog: What drives enrollment decisions today: Peer influenceBlog 2026_What drives enrollment - peer influencehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Michelle%20Mulder.pngMichelle MulderMichelle Mulderhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/2-1.png2-12-1https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-06-03https://blog.campussonar.com/blog/to-differentiate-your-brand-act-differentlyhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Brain%20Waves%20Blog%202022%20_Differentiate%20Your%20Brand.pngBrain Waves Blog 2022 _Differentiate Your BrandBrain Waves Blog 2022 _Differentiate Your Brandhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circle2026-05-13https://blog.campussonar.com/blog/how-to-talk-to-executives-about-social-listeninghttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circlehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_How%20to%20talk%20to%20executives%20about%20social%20listening.pngBrain Waves Blog: How to talk to executives about social listeningBlog_How to talk to executives about social listening2026-02-16https://blog.campussonar.com/blog/storytelling-why-more-is-betterhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circlehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%202025_Storytelling%20Why%20more%20is%20better.pngBrain Waves Blog: Storytelling: Why more is betterBlog 2025_Storytelling Why more is betterhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2025-09-17https://blog.campussonar.com/blog/13-tips-for-using-social-listening-in-higher-educationhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_13%20tips%20for%20using%20social%20listening%20in%20higher%20education.pngBrain Waves Blog: 13 tips for using social listening in higher educationBlog_13 tips for using social listening in higher educationhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz Gross_Circlehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-02-16https://blog.campussonar.com/blog/campus-sonar-and-scup-launch-strategic-partnershiphttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross.pngHeadshot shows Liz Gross smiling wearing a black shirt and bright blue glasses while smiling at the cameraLiz Grosshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/BlogAuthorBio_Campus%20Sonar%20Team.pngBlogAuthorBio_Campus Sonar TeamBlogAuthorBio_Campus Sonar Teamhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Mike%20Moss.pngMike MossMike Mosshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Brain%20Waves%20Blog%202023_Campus%20Sonar%20and%20The%20Society%20for%20College%20and%20University%20Planning%20Launch%20a%20Strategic%20Partnership.pngBrain Waves Blog 2023_Campus Sonar and The Society for College and University Planning Launch a Strategic PartnershipBrain Waves Blog 2023_Campus Sonar and The Society for College and University Planning Launch a Strategic Partnership2026-02-16https://blog.campussonar.com/blog/whats-the-brand-value-of-a-college-degreehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/building-a-strong-brand-at-jackson-state-university.mp4/medium.jpgBuilding a strong brand at Jackson State UniversityA video clip of Alonda Thomas from Jackson State University, explaining how they lean into the positive factors and tell stories about their student athletes and their nationally-recognized marching band.https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/building-a-strong-brand-at-jackson-state-university.mp435nonohttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/campus-differentiators.mp4/medium.jpgCampus differentiatorsA video clip explaining how data points specifically about alumni outcomes, graduation data, job placement data, are all key foundational points to showcase what makes your campus different from the next while hearing directly from alumni who bring campus stories to life.https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/campus-differentiators.mp436nonohttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/UAFS_understanding-students-value-proposition.mp4/medium.jpgUnderstanding students' value propositionA video clip of Dr. Riley from University of Arkansas - Fort Smith. She shares that knowing their goals is an intense responsibility to promote their social mobility, one they take on with a great deal of pride and honor. https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/UAFS_understanding-students-value-proposition.mp453nonohttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/expectations-of-a-campus-brand.mp4/medium.jpgExpectations of a campus brandA video clip about assigning expectations to a brand. The expectations intertwine with price and define what your prospective students expect. This intersection between price, financial aid, brand, and the reality of the institution is a sweet spot for institutions. Sometimes one of the four is out of sync, detrimentally impacting the brand—especially if you're not listening to your students tightly enough to understand their core needs.https://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/expectations-of-a-campus-brand.mp422nonohttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_Whats%20the%20Brand%20Value%20of%20a%20College%20Degree.pngWhat's the Brand Value of a College Degree? Brand InsightsBlog_Whats the Brand Value of a College Degreehttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Michelle%20Mulder.pngMichelle MulderMichelle Mulder2026-05-26https://blog.campussonar.com/blog/what-is-the-roi-of-social-listeninghttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_What%20is%20the%20ROI%20of%20social%20listening%3F.pngBrain Waves Blog: What is the ROI of social listening?Blog_What is the ROI of social listening?2026-02-16https://blog.campussonar.com/blog/using-social-listening-to-leverage-your-campuss-media-relationshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%20Hero%20Images/10.%20October%202021/LeverageCampusMediaRelations_ArticleBanner.pngLeverageCampusMediaRelations_ArticleBannerLeverageCampusMediaRelations_ArticleBannerhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-08-17https://blog.campussonar.com/blog/how-to-use-campus-influencers-in-higher-edhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_How%20to%20use%20campus%20influencers%20in%20higher%20ed.pngBrain Waves Blog: How to use campus influencers in higher edBlog_How to use campus influencers in higher edhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Michelle%20Mulder.pngMichelle MulderMichelle Mulderhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360px2026-02-16https://blog.campussonar.com/blog/attack-of-the-cloneshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog_Attack%20of%20the%20clones.pngBlog_Attack of the clonesBlog_Attack of the clones2026-02-16https://blog.campussonar.com/blog/higher-ed-social-media-professional-development-communities-and-podcastshttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Blog%20Hero%20Images/4.%20April%202021/BlogPost_CommunitiesPodcasts_ArticleBanner.pngBlogPost_CommunitiesPodcasts_ArticleBannerBlogPost_CommunitiesPodcasts_ArticleBannerhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/CampusSonar_Logo_FullColor_360px.pngCampusSonar_Logo_FullColor_360pxCampusSonar_Logo_FullColor_360pxhttps://4117037.fs1.hubspotusercontent-na1.net/hubfs/4117037/Liz%20Gross_Circle.pngLiz Gross_CircleLiz 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