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How to Use Data-Driven Marketing in Higher Ed

When I founded Campus Sonar, I wrote a blog post about the need for data-informed marketing in

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Using Online Conversation Benchmarks: Higher Education Alumni Conversation

With graduations across the country this spring, universities gained thousands of new alumni.

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Executive Twitter Use: Southeastern University’s Social Strategy

Higher education executives set the tone for an institution’s brand through their social media

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Forums as Focus Groups: From Online Conversation Analysis to Offline Impact

Social listening is changing the way economists talk about sexism and gender bias in the

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Be Prepared: Response Chart Offers Guidance in Social Media Crises

You can never be too prepared when it comes to social media.

Social media managers, how do you

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Owning Higher Ed Hashtags

Hashtags are a symbol that for the longest time was really only found on a button on your phone

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.