The final stop on our journey through social listening analysis is targeted marketing. Part 1 explored how the client’s data took analyst Traci off the main path and into manual analysis. Part 2 illustrated how she segmented the conversation to get at all of the client’s brand attributes. This final post reveals insights she discovers that will help the client meet their enrollment goals.
Brain Waves Blog
In Part 1, Campus Sonar analyst Traci detailed the Social Listening Snapshot she prepared for a campus partner. But finding guest insights via Trip Advisor hotel reviews was just the first step. Our analysts provide a thorough review of your social listening data—you’ll have the whole story so you can develop actionable insights that will impact your campus immediately. See what Traci discovered next.
What’s involved in social listening analysis? Campus Sonar analysts work diligently with our clients to collect social listening data and report on reviews, segment conversations, and assess target markets. Analyst Traci Sesko takes you on a journey through her analysis for a Campus Sonar client, including the road blocks and strategic insights she discovers as she prepares their Brand Diagnostic.
You wrote your query and segmented out athletics, but do you have accurate and relevant data and is it categorized correctly? Even the most carefully written queries and rules may let irrelevant mentions seep in, so validating the integrity of (i.e., clean) the data is crucial to your social listening strategy. That's where expert human analysts come in.
No social listening software provider focuses on the education industry. This is what stuck with me after I read the latest Now Tech social media platforms report from Forrester. No wonder campus-based professionals have such a hard time finding software that meets their needs.
We’ve all overheard conversations in hallways and cafeterias. Some of us, perhaps more than others, are well acquainted with the thrill of overhearing conversations that aren’t quite meant for our ears—even if they are public. We can learn exciting and occasionally meaningful tidbits about people’s lives we would otherwise never know.