To Campus Sonar and our clients, data is life. Campus Sonar analysts eat, sleep, and breathe data because it’s the cornerstone of the work we do—the actionable insights our strategist suggests are grounded in tidbits of information that analysts ferret out of the most obscure areas of the interwebz.
Brain Waves Blog
Sarah is all about connections—people, data, ideas, you name it! She brings this energy to explore data to her role as an analyst, where she makes intuitive connections between client goals, research questions, and her datasets. She’s also one of the fastest learners I know because of her natural ability to make these connections. Clients who work with Sarah get the benefit of not only her teaching assistantship experience in marketing management, but also her academic research experience in cognitive science. When Sarah gets to the analysis and insights stage of her research projects, she’s unstoppable—it’s at this point that she zooms out and takes a look at macro trends, applying her marketing and cognitive science background to assess what’s really going on. Don’t hesitate to reach out to Sarah about all things cognitive science (or related to Trader Joe’s)!
What I like about working with Reed is that he is simultaneously highly analytical and conscientious. I think you’ll understand what I mean after you read his answers to the questions below. And his experience says the same thing: over the years, he’s worked with people of all ages mentoring and coaching them as well as dedicated his expertise as an accounting manager and social listening analyst. Some may consider Reed to be equally right brain and left brain, but whatever you may call it, it means that Reed brings both skill in analysis of social data as well as a unique ability to communicate the human impact of his work. Academically trained as an economist at school, Reed is your go-to for big picture questions, anything basketball related, and about his cat, Joe.
The Tree within the Forest
Some things are meant to be left alone—unchanged and unchallenged. Two grizzly bears fighting, for example. Bread baking in the oven. That cat statue your husband received as a white elephant gift that has green eyes clearly colored on by a toddler but that he has a strange attachment to. These things should be left alone.
Nerdiness is part of Campus Sonar culture. So is innovation.
Finals. A word that tends to bring dread and stress to most college students. This period is usually filled with hard deadlines, lots of intensity, and is the primary obstacle standing in the way of a well-earned break for students and professors alike.