Research & Analysis

Using Online Conversation Benchmarks: Conversation Volume

An institution’s online conversation volume is an indication of how many people are talking

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How to Identify a Twitter Bot on Social Media

Bots. They’re everywhere. Some bots admit they’re one in their username and/or bio. Some pretend

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Teaching Social Listening in Higher Education

I’m teaching a new class dedicated to social listening this semester in the Department of

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Introducing! Online Conversation Benchmarks

Happy Valentine's Day! Last year our Valentine's gift to you was The Higher Ed Social Listening

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Five Tips for Creating a Social Strategy that Pays Off

The competition for current and prospective students is tough and how you interact with them on

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Six Reasons Why We <3 Human Analysts

At Campus Sonar, we love our human analysts. In the higher ed and market research industries, we

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.