Research & Analysis

Online Presence = Higher Education Ethos

The 2019 Online Conversation Benchmarks for Higher Education: A Campus Sonar Social Listening

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Using Online Conversation Benchmarks: Higher Education Admissions Conversation

May 1 is National Decision Day. High school seniors all over the country have been visiting

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How Social Listening Can Define Your Brand

In higher ed, reputation is an institution’s number one priority. The problem is, it’s not

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Using Online Conversation Benchmarks: The Authors behind the Conversation

“Our campus is small; there’s no way there’s enough conversation about us to justify investing

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Using Online Conversation Benchmarks: Conversation Volume

An institution’s online conversation volume is an indication of how many people are talking

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How to Identify a Twitter Bot on Social Media

Bots. They’re everywhere. Some bots admit they’re one in their username and/or bio. Some pretend

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.