Research & Analysis

Using Online Conversation Benchmarks: Higher Education Alumni Conversation

With graduations across the country this spring, universities gained thousands of new alumni.

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Forums as Focus Groups: From Online Conversation Analysis to Offline Impact

Social listening is changing the way economists talk about sexism and gender bias in the

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Owning Higher Ed Hashtags

Hashtags are a symbol that for the longest time was really only found on a button on your phone

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Online Presence = Higher Education Ethos

The 2019 Online Conversation Benchmarks for Higher Education: A Campus Sonar Social Listening

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Using Online Conversation Benchmarks: Higher Education Admissions Conversation

May 1 is National Decision Day. High school seniors all over the country have been visiting

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How Social Listening Can Define Your Brand

In higher ed, reputation is an institution’s number one priority. The problem is, it’s not

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.