Research & Analysis

What Students Say Online About College Finals

Finals. A word that tends to bring dread and stress to most college students. This period is

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Reddit Is More Influential in Higher Ed than You Think

Before you jump into Reddit, get familiar with these rules of engagement.

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Understanding Campus Climate (the Good, the Bad, and the Ugly) through Social Listening

The Oh sh*t moment.

You know it. 

You’re thinking of it right now, because you know exactly what

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How to Compare Online Conversation About Your Campus to Peer Institutions

As soon as we decided to start Campus Sonar, I committed to providing social listening

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How to Use TikTok for Social Listening

By now you’ve probably heard about TikTok, the short-form video app with more than a billion

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The Flutie Effect: Capturing Athletic Success in College Admissions

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.