Research & Analysis

How to Use TikTok for Social Listening

By now you’ve probably heard about TikTok, the short-form video app with more than a billion

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The Flutie Effect: Capturing Athletic Success in College Admissions

Collegiate athletic programs exist for a number of reasons; namely, they’re a huge revenue

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Human Analysts + Artificial Intelligence = Marketing Masterminds!!!

What do you think of when you hear “artificial intelligence” or AI?

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How to Use Data-Driven Marketing in Higher Ed

When I founded Campus Sonar, I wrote a blog post about the need for data-informed marketing in

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Using Online Conversation Benchmarks: Higher Education Alumni Conversation

With graduations across the country this spring, universities gained thousands of new alumni.

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Forums as Focus Groups: From Online Conversation Analysis to Offline Impact

Social listening is changing the way economists talk about sexism and gender bias in the

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If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.