Research & Analysis

Social Media Monitoring vs. Social Listening: There's a Difference

“Geez! I heard you, Mom!”

“Yes, but were you actually listening?”

Ah, this is a conversation

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The Changing Social Media Landscape

Social media is now pervasive in everyday life—roughly two-thirds of U.S. adults use Facebook,

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Digging Into HighEdWeb18 Conversation

Earlier this year, Campus Sonar analyzed conversation about the 2017 HighEdWeb conference. Now

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10 Reasons Why Social Listening Should Influence How, When, or If

Even if you haven't seen the musical "Hamilton," its songs and memes are hard to escape.

You've

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A Traveler’s Guide to Social Listening Analysis: License Plate Game

The final stop on our journey through social listening analysis is targeted marketing. Part 1

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A Traveler’s Guide to Social Listening Analysis: Behind the Wheel

In Part 1, Campus Sonar analyst Traci detailed the Free Social Listening Snapshot she prepared

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.