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The Changing Social Media Landscape

Social media is now pervasive in everyday life—roughly two-thirds of U.S. adults use Facebook, Instagram, or both. With so many users, the platforms are constantly evolving. This is especially true with recent privacy concerns over public vs. private information. The changes to data privacy are important in helping you recognize what can and can’t be analyzed to gain valuable insights about your institution. This super technical post can help you understand the data sources we’re able to gather in our social listening analysis. And if you make it past the nerd-speak, we’ll fill you in on what the changes mean for Campus Sonar’s data, the impact on higher education, and how we’re looking forward to help you achieve better outcomes. 

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