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New Year, New You: Setting Goals

It seemed apropos to write about goal setting as we enter 2020. The end of a decade! For me, it signifies the end of my twenties and entering my thirties with a renewed sense of self, purpose, and grace—to give myself both the confidence in my abilities and the courage to fail. And there’s something about a good goal that really helps focus your behavior over a period of time—both consciously and unconsciously. In fact, studies on behavioral priming, (which is defined as “the incidental activation of knowledge structures … by the current situational context”), indicate that attitudes and other affective reactions can be triggered automatically by the mere presence of relevant objects and events (Bargh, Chen, Burrows, 1996). So set those goals and keep your list handy where you can see them throughout the year, allowing them to seep into your day-to-day decision making. But on to the main act—how do you set goals anyway?

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How to Build an Influencer Program in Higher Ed

We know students' methods for communication evolve regularly. The higher education industry needs to evolve along with those methods so we remain relevant in the minds of students.

Influencer marketing is an innovative strategy that has developed as individuals become more influenced by their peers than by businesses or organizations. Student influencer marketing strategically reaches students through their peer networks. Corporations and big brands have used effective peer marketing campaigns since 2010, but few higher education institutions, especially in student affairs, are taking advantage of this new strategy. In 2017, the Division of Student Affairs at Illinois State University launched one of the only formal student influencer teams in student affairs divisions nationwide.*

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Get Started with a Higher Ed Podcast

When I asked my H·A ThirtyOne colleague and 31Minutes podcast co-host Karyn Adams what kind of guest blog people might want to read from me, she immediately thought of how we launched our podcast last winter. In her words, “You weren’t afraid to jump in.” Apparently, I’m a great actor because yes, I was afraid! But I (we) did it anyway. 

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How to Use Campus Influencers in Higher Ed

Influencers are an important part of the social listening conversation. They create a connection between audience and content, providing experiences their audience can relate to. As more and more people turn to social media to connect with others, share experiences, and search for help in making decisions, influencers have an enormous impact. In fact, a 20 Edelman study found that 53 percent of people trust what influencers say about brands more than what the brands themselves say. 

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How to Use TikTok for Social Listening

By now you’ve probably heard about TikTok, the short-form video app with more than a billion downloads worldwide and over 500 million active users. Launched in China in 2016, it entered the U.K. and U.S. markets in 2018. Currently it supports 15 languages and users in at least 75 countries. According to Google Trends, interest in TikTok as a search term peaked this summer in both the United States and the U.K., and worldwide in April 2019.

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13 Tips for Using Social Listening in Higher Education

Regardless of having the word social in the name, social listening is not something you do just to get better at social media. Let’s repeat that—social listening is not just about social media! Social listening is an investment in strategic intelligence (across various channels), that gets you closer to what is being said to and about your institution with implications across almost every area of campus. Listening to your online conversation builds trust, which is arguably the most valuable commodity today.

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