Influencers

Influencer Marketing Connects Campuses to Gen Z Students

Meet Generation Z—your new target audience. They’re true digital natives, fiscally conscious,

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Creating Long-term Partnerships: Engaging Students and Alumni Influencers

For several years now, great schools (like University of Central Florida) have been recruiting

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When Students Become Storytellers: Students as Social Media Influencers

Getting social with students is more than sharing news and updates about the university via Read More...

A Missed Influencer Opportunity: When Students Bring their Social Media Followers to Campus

This spring, Gus Johnson graduated from the University of Wisconsin-Stout. In addition to his

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#CampusSonarLive Week Day 1

A great week of events kicks off today! If you missed anything, you can follow along here for a

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Why Higher Education Should Embrace Influencer Marketing

2017 was the year for higher education to embrace influencer marketing. I know, because I

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.