Brain Waves Blog: Supporting a Campus President on Social Media

Supporting a Campus President on Social Media

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Even if you haven’t done this in the past, presidents change, and each change in leadership brings with it a change in social media presence. Being a leader on social media without a strategic focus is risky, and every executive should have a thoughtful approach to their online presence. Marketing leaders can help guide and mold the presidential approach to social media.

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Brain Waves Blog: Using Social Listening to Leverage Your Campus's Media Relations

Using Social Listening to Leverage Your Campus's Media Relations

Leading the marketing communications efforts for West Virginia University’s largest academic unit, effective media relations was paramount in every aspect of our content strategy. As a Research 1 university, our faculty were frequently contacted by local, regional, and national media to share their expertise, whether it was on the environment, racial justice, labor movements, or more. 

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A Presidential Presence: Building Executive Social Media Strategy

In​ ​an​ ​era​ ​driven​ ​by​ ​24/7​ ​coverage​ ​of​ ​everything, college​ ​presidents​ ​must​ ​be​ ​accessible​ ​and responsive ​while also taking a ​careful​ ​and​ ​measured​ ​approach​ ​to​ ​their social​ ​media presence.​​ The​ ​president owns​ ​the​ ​brand​ ​and​ ​the​ ​messaging​ ​of​ ​the​ ​institution​ ​and​ ​can​ ​quickly​ ​and​ ​effectively​ ​convey​ ​the mission​ ​through​ ​social​ ​media​ ​posts​ ​and​ ​interactions.​

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Leaders Listen to the Student Experience

When I began in higher education as an academic advisor, I interacted with undergraduate students daily. From each conversation, I gleaned insights into needs, barriers, and successes students experienced at my institution. As I moved into university administration, that student-centered perspective greatly informed my work on retention and graduation initiatives. Heading into my fifth year in administration with little direct student interaction, my sense of the current student experience feels a little out of date. I realized this challenge was likely not unique to me and set out to learn what’s worked for seasoned university administrators to remain connected to the current student experience at their institutions. Here’s what I learned.

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