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Digital Brand Reputation and Social Listening: Beloit College

In higher education, reputation is paramount. College and university reputations have long been built on rankings and rhetoric. Campuses, programs, and faculty are ranked in high-profile publications—everything from U.S. News and World Report to RateMyProfessors. Journalists regularly report about the cost of tuition, the quality of dining food, and the value of the liberal arts. While administrators are concerned with rankings and coverage of campus by the local and national news media, the general public is basing their opinion on new data sources.

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