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Introducing! Online Conversation Benchmarks

Happy Valentine's Day! Last year our Valentine's gift to you was The Higher Ed Social Listening Handbook. Because we appreciate you so much, we're gifting you again this year—introducing our newest research report, 2019 Online Conversation Benchmarks for Higher Education: A Social Listening Study.

Blog image for Introducing! Online Conversation BenchmarksThe Research and Insights

The report is designed to provide you with data to define your online conversation, conversation volume, and branded content based on comparable institutions. Campus Sonar Social Media Data Analysts collected one year of historical online conversation data for 65 higher ed institutions throughout October 2018. They assessed the institutions against 52 metrics and established strategic insights. As a higher education professional, you can use this data to analyze your online conversation behavior and create actionable outcomes that directly relate to your institution's goals.

We identified insights about the general online conversation for higher ed, admissions and alumni conversation, and athletics conversation. A recent Call to Action blog post from Liz Gross shared more about the insights we identified and the relationship between campus and social media content and brand outcomes. Liz explains how our research draws a link between institutional social media content, brand alignment, and online visibility, and shares some ideas for using the data to increase your brand awareness. 

What Will You Learn?

You can use the trends we identified to compare your institution by program type, size by enrollment, geographic region, or public/private institution. Review the benchmarks and compare your institution's online conversation to various segments to identify your:  

  • Conversation volume
  • Sentiment
  • Owned and earned conversation
  • Athletic segmentation
  • And more

Download the Report

Download the 2019 Online Conversation Benchmarks for Higher Education report to learn more about your institution type and how you can apply the data and insights to your campus marketing strategy.

Michelle Mulder

Michelle Mulder is Campus Sonar's Content Strategist, building, managing, and creating content that aligns with the Campus Sonar brand. Michelle works with the entire team to understand our audiences’ needs and provide content to help them make an informed decision. With more than ten years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her spare time she gets a break from her college student son and two high school daughters by reading, going to barre class, and catching up on movies and TV shows with her husband.

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