Lindsey Hinkel

Lindsey Hinkel
Lindsey Hinkel is a marketing professional, data nerd, and Netflix binge-watcher. She has several years of experience using social listening in the higher education industry. You can find her on Twitter—but be warned; most of her tweets are about her dogs, her daughter, or her (very strong) feelings about The Bachelor franchise.

Recent Posts

How to Identify a Twitter Bot on Social Media

Bots. They’re everywhere. Some bots admit they’re one in their username and/or bio. Some pretend


Test Your Social Listening Knowledge!

I freaking love quizzes. It’s a guilty pleasure. Ask anyone. Every Friday, I send a quiz


Case Study: Monitoring Conversations around a Social Media Crisis

There’s a new kind of crisis on campus—the social media crisis. You know the one, the email



Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.