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Test Your Social Listening Knowledge!

I freaking love quizzes. It’s a guilty pleasure. Ask anyone. Every Friday, I send a quiz (sometimes serious, usually silly) to the Campus Sonar team. We can all tell you our MBTI types, which Golden Girl we are, and even what mythical holiday monster we are.

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Case Study: Monitoring Conversations around a Social Media Crisis

There’s a new kind of crisis on campus—the social media crisis. You know the one, the email interaction that gets posted to reddit, the tweet-gone-awry from an official account, or the local news story that catches the eye of someone influential online. Before you know it, a snafu that might have slipped under the radar in the past has sparked a national conversation, and there are literally thousands of people talking about the campus every day.

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