Athletics: Getting Past the Madness

With March Madness upon us, you might notice a higher prevalence of basketball mentions in your school’s online conversation, or just online in general. While athletics can bring helpful attention and money to your school, for staff members interested in other areas of the conversation, the focus on athletics can overshadow the academic conversation and targeted brand messages. Separating the athletics conversation from the rest of the conversation is possible and can be helpful in strengthening non-athletic conversations.

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