What's Normal? Benchmarking Higher Ed News SourcesBeth Miller
We’re sharing a sneak peek into the types of insights our client partners get by digging into some aspects from our report, Social Listening Benchmarks for Higher Education: January 2021. If you caught our last blog post, we explored social media as a conversation source and how you can analyze your campus’s online conversation against a comparable sample. Now we’re looking into news as a content source and how sites labeled or promoted as news sources can inform your content strategy. The posts should give you an idea of the depth of analysis and insight you can get as a partner.