Doing it By the Book: Data Segmentation, Validation, and Analysis

Y’all. Codebooks used in the research process seem insignificant, straightforward, unassuming ... and frankly ... boring. It’s technical. It’s documentation. It’s nitpicky. You split hairs in it. But guess what? They are, I argue, the most important, essential, and interesting element of a successful, rigorous, and adventuresome research process—especially with qualitative work (research dealing in words and not necessarily numbers). Wondering what in the world a codebook is? Read on.

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Query Me This

To Campus Sonar and our clients, data is life. Campus Sonar analysts eat, sleep, and breathe data because it’s the cornerstone of the work we do—the actionable insights our strategist suggests are grounded in tidbits of information that analysts ferret out of the most obscure areas of the interwebz. 

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