Student Engagement

How to Use TikTok for Social Listening

By now you’ve probably heard about TikTok, the short-form video app with more than a billion

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Campus-Created GIFs Generate Student Engagement

At the University of Central Florida (UCF) we learned through our standard social listening on

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Leaders Listen to the Student Experience

When I began in higher education as an academic advisor, I interacted with undergraduate

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Executive Twitter Use: Southeastern University’s Social Strategy

Higher education executives set the tone for an institution’s brand through their social media

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Engagement Opportunities: Who's Talking About Your Campus?

If you visit the services section of the Campus Sonar website, you’ll see a service option for

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Using Online Conversation Benchmarks: The Madness of Athletics Conversation and Sentiment

Late in February, with the college basketball season hitting its home stretch, the sport’s

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.