Research

Evaluating Alumni Conversation: Thoughts from a Diehard Alumna

Last spring, I graduated from my dream school, the University of Michigan in Ann Arbor. I wanted

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New Research for Admissions Pros: Insights from Students' Conversations About their College Search

TL;DR: Our admissions research is available and you can download it here.

At colleges and

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New Year, New You: Setting Goals

It seemed apropos to write about goal setting as we enter 2020. The end of a decade! For me, it

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What Students Say Online About College Finals

Finals. A word that tends to bring dread and stress to most college students. This period is

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Reddit Is More Influential in Higher Ed than You Think

Before you jump into Reddit, get familiar with these rules of engagement.

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Understanding Campus Climate (the Good, the Bad, and the Ugly) through Social Listening

The Oh sh*t moment.

You know it. 

You’re thinking of it right now, because you know exactly what

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.