Marketing

Higher Ed Marketing Is Worth It .... and We Can Prove It

I’ve never met a marketer who would tell you their department is fully funded and adequately

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Staffing a Campus Social Media Team

It’s a common illusion that a campus social media presence doesn’t cost anything. I’m here to

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Common Questions Students Ask on Reddit and How to Respond

Back in early March 2020—you know, right before life as we know it was turned upside down—I gave

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Nerding Out: Campus Social Listening Research

Nerdiness is part of Campus Sonar culture. So is innovation. 

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Social Media Demographics for Higher Ed—2020

When you create any piece of content, a critical component is understanding your audience. Who

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Tips for Remote Working

As companies across higher ed, and the country, are moving their operations online, including

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.