Influencers

The Medium Is the Message

If I asked you to define authenticity, could you do it? When I tried this myself a few weeks

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How to Build an Influencer Program in Higher Ed

We know students' methods for communication evolve regularly. The higher education industry

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How to Use Campus Influencers in Higher Ed

Influencers are an important part of the social listening conversation. They create a connection

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Influencer Marketing Connects Campuses to Gen Z Students

Meet Generation Z—your new target audience. They’re true digital natives, fiscally conscious,

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Creating Long-term Partnerships: Engaging Students and Alumni Influencers

For several years now, great schools (like University of Central Florida) have been recruiting

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When Students Become Storytellers: Students as Social Media Influencers

Getting social with students is more than sharing news and updates about the university via

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Become a Guest Blogger

If you're doing something interesting with social listening, we want to know! Tell us your story and how you're using social listening to drive strategy on your campus. Become a guest blogger for the #BrainWavesBlog.